Totke Remedies

Monday, May 20, 2013

***Reading Tarot as a Business, Choosing Clients, Client Relations for the Sensitive Entrepreneur

Accepting whatever client happens when beginning a service business as an entrepreneur is normal. It can be a ruinous detour as a regular practice, though; and you may not be aware of the illfated turn at the time it happens. Example: I opened a court reporting office without directly soliciting any clients first. One of my first clients was a very busy law office run by an unethical man and his unethical wife. He had more than enough business to keep me busy without any other clients. I did not know having this man as a client would mean I would get no others; but I did know the way he was trying to not pay me what I was due was creepy. It was instinct and my quirky personality that led me to refer each and every job this man sent me to some court reporters in his building who were also beginning a business, who gave me the same bad vibes this client guy gave me. He said he did not like them, to not give his jobs to them, but I did anyway, and they got married. Those two guys (the reporters) were never grateful for the referrals, and they never got any other clients to speak of. The lawyer succeeded in making them work for far less than the standard rate. That uninformed rude maneuver on my part was one of the smartest things I ever did even though I went back to having no clients (to speak of) when I did that. Later, I was told that other lawyers would not use the same court reporter this lawyer did: that having him as a client was the 'kiss of death.'

Clients are the foundation of any business, especially a service business. Choosing clients will lay a deliberate foundation for the business. Choosing begins with who you are: That partially determines who you will attract as clients. Deliberately, consistently, project who you are in your ads, in the way you answer your phone, in the way you get paid, in your tone of voice and what you say (and don't say), even in your level of literacy. Everyone has a natural constituency; that is why I voted for John and you voted for Jim. That is why the vice president is a different type from the president. You want to attract your natural constituency because these are the people who also feel comfortable with you, people who will come back and do business regularly with you rather than someone else. You are 'their type.' When you deal with individuals like these, you are comfortable, you are having a good day, you project confidence. When you are dealing with people who are 'difficult' or people you are less comfortable with or are very uneasy with, you potentially project a lesser you for the balance of the day. Invariably, those you find discomforting will be your 'problem children' as clients.

Your ad should reflect who you are and, exactly in detail, what you can do for a first-time client right now. Nothing vague. No 'change your life,' no 'amazing.' People don't do business with you because you are wonderful or talented or respectable or well dressed; they do business with you because you comfortably supply a need or want they have. It is up to you in your ad to demonstrate that you do have what they want for a reasonable price; and when you do, you have a solid offer that gets a solid acceptance: People open their wallets.

You should be consistent in your image, in your presentation. If you are a precise but casual person, then the way you write and speak on the business telephone should reflect 'precise but casual.' If you are a crazy person in the wrestling promotion business, be prepared to be a crazy person all the time. If you are shy, warm and fuzzy, speak in a soft Marcus Welby voice sweetly all the time. There is no one right way to be because there are all kinds of potential clients to attract. Being an actor to some extent is necessary, really, but it is easier to act a character you actually are.

You can do everything wrong and succeed just as you can do everything right and fail. In the South Florida building boom, contractors would say 'Even drunks have steady work.' In hard times, the best people are hurting. But chances are good that anyone will do better in the professional services who states clearly what I need done, shows me he can do it, states clearly how much of my money I will be parting with, and is 'the kind of guy I would like to do business with.' We all have that formula in our gut, don't we? Be there.

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Tarot Reading: Know thyself

Tarot Reading: Know Thy Self

Throughout time, man has been consumed with a need to connect with the spiritual dimension. We are driven to explore the mysteries of our very existence. For thousands of years, those who have yearned to live in harmony with the Universe have consulted with oracles and Gods. The most famous being the Oracle at Delphi. For centuries, many traveled to the Greek Island of Delphi to receive counsel from one of their oracles. Upon entering the temple, the words “Know Thy Self” were inscribed.

Although a great deal of advancement has occurred since the civilization of ancient Greece, we still seek to understand the meaning of our lives. In many ways, we are consulting with oracles all the time. These are our teachers, spiritual counselors, authors, artists, psychotherapists, grandparents, friends, etc. We are constantly attempting to discover who we truly are and as much as we seek out advice from others, the real guidance comes from within our own selves.

In Tarot Reading, the Tarot serves as an oracle. We consult with them to get “counsel”. The beauty, however, is that the Tarot is not a living and breathing entity. Rather it is a divinatory tool. A tool that is available to anyone who wishes to explore their own, inner world. Its energy comes from the energy we give it. It is there to disclose the secrets of ourselves that remain out of sight. The Tarot always provides guidance as to how we can achieve or manifest our goals. In tarot reading, the Tarot provides insight and new concepts. It is there to help us brainstorm, discovers what influences us and highlights situations that we may have been unaware of. Most importantly, the tarot offers one a new sense of awareness of who they are.

In a tarot reading, the Tarot never tells you what to do. It’s important to remember that you have your own will. You have the power to choose your own directions and behaviors. Rather than telling you what to do, the Tarot helps you to identify your feelings about the things that are going on in your life. When you consistently work with the Tarot, your own intuitive skills will improve. Making important decisions will no longer cause you anxiety or fear. You will inherently know what to do.

True divination is nothing less than seeking out the divine within all things. Tarot reading enables us to connect with ourselves, to humanity, and to the Universe. It is from this process, that we find the true magic and mysticism of this world.

***Tarot as Mental Exercise, as a Game Like Blackjack

Tarot is an exercise in creative thought. Quite apart from any messages or any use of messages it can produce, the act of simply figuring out language that arises from combinations of cards stretches one's mind: It is mental exercise like bridge or blackjack is.

There are 78 cards, and of course each card has many meanings by itself, and each combination of cards (3,003 possible two-card combinations exist) therefore has even more possible interpretations. This can be a fun game.

A fine exercise is to take one card, and put each of the other 77 cards with it one at a time, and say all the meanings you can imagine from each combination. Doing this process with a friend is double the fun. This is also a fine way to teach oneself to read Tarot to apply it to a subject or a question.

Another mental acrobatic is to put three or more cards down, apply a meaning to them as a group, then interpret as many two-card combinations as will arise out of them. This is interesting because the meaning of the full spread and the meanings of the double-card combinations are sometimes contradictory, sometimes unrelated (especially when one of the cards is a negative modifier, as Death is). Let's illustrate this process, shall we?

Our full spread means "not the lady he is looking for." Of course, these three can mean other things too; that does not matter right now. The three cards are:

The Page of Pentacles, who is thinking or believes...whatever. And he is male. The illustration shows him gazing intently at a disc with a star on it, thoughtful expression on his face.

The High Priestess, who is the lady. She is illustrated seated, looking sedate and passive.

The Four of Cups, who is refusing...in this case, an influence or experience. The illustration shows him with arms crossed, looking down. Three cups set in front of him and a fourth is being offered him by a hand coming from a gray cloud.

And here are the three two-card combinations they make:

Four of Cups + High Priestess = not the lady (as in not the lady he wants).

Four of Cups + Page of Pentacles = not what he is looking for, not what he wants, not the ___________ he wants.

High Priestess + Page of Pentacles = the lady he is looking for or at.

Notice "the lady he IS looking for" necessarily appears in a spread that means "not the lady he is looking for." Persons who read cards for meaning must attend to this!

It is that simple. Personally, I think it's fun, and am thrilled to be doing this for a living after 25 years of court reporting.

Where do you get the meanings, did you say? Eden Gray's 'The Tarot,' a Bantam paperback, is good enough—especially her full-page treatment of the Major Arcanae. Ignore reversed meanings, says me. Also, you can look at the illustrations on the RIDER WAITE deck, and glean your own impressions about what they mean to you, feeling your way. Other articles I have written expand on this thought. See you there, perhaps?

Where else can you support wildlife in natural habitat AND discover your best strategy to deal with a situation, whether personal, business, spiritual or miscellaneous? Who should you be, why are they acting that way, and what is your best approach? Accurate analysis of this succinctly, that you will remember.

Meditating and Integrating the Wisdom and Knowledge of the Tarot