Totke Remedies: Entrepreneur

Monday, May 20, 2013

***Reading Tarot as a Business—Record Keeping for the Sensitive Entrepreneur

This is the fourth in a series of articles designed to be a handbook on what is required to be the entrepreneurial psychic, the sole practitioner who owns his/her own successful psychic business.

So now our psychic businessperson has her (or his) skill level perfected, and has done market research by listening to the people she is serving well. She has framed an ad describing what she really does best from the clients' point of view. She is answering her phone and doing her sessions with the end in mind of staying in business by honestly delivering to the client what the client has come to her for. She is successfully avoiding clients she cannot serve in this manner. This is a so-far solid beginning.

Basic record-keeping things required for success as a sole practitioner in a service business are:

*A toll-free telephone number,
preferably one that is catchy, easy to remember. It can spell your name or your company name or even a word; it can have repeating numbers in a pattern. Calls come to me from people who called only once ten years ago because my phone number spells my company name, which describes me; and the caller, when asked 'What brings you back after all these years?' says 'I remembered the phone number.'

*A record-keeping system: The Day-book
Buy one of those full-sized 4-person appointment books with the time listed down the sides. In these columns you will write the name of the person you have served; the telephone number they called from (even if it is a hotel); the amount you billed along with the elapsed time if that is applicable; how they paid (and when if that is a different day). This book is your complete record for all the business of each day.

On the bottom of that page, or on a separate loose page you leave in the book (or ideally on the opposite page of an eight-person appointment book, which is more expensive), write each of the phone numbers that called you for each telephone line you have (even crank callers and wrong numbers), when they called, and who called. Ideally, also write each number YOU called, who that was, and when you called it. Some of those entries also appear elsewhere in that day-book, if the person had a session.

So your entry for a client who did business would look like this:

Esmeralda Pascua........408-000-0000.......7:15-7:45, 30 $100.........Approval #__(4-5-10)

You will put your telephone records somewhere near, or attached to, this book. You will bless yourself for this when someone disputes a credit card charge: As a telephone merchant, you have to document your transaction in detail in order not to be cheated out of income. Some banks are unreasonable.

When you 'settle' or 'batch out' your trans-machine, attach each of the printouts the machine does, to the day it is for. Now you can prove you charged what was appropriate, all on one neat record.

*Record-keeping system: The Customer-card
And buy some paper and some lined 5x8 index cards. Write the customer's name, address, telephone number, etc. and credit card information (or however-they-pay-you information), their email address, etc., on the paper. Turn the index card printed-lines out, blank side in. Scotch tape these two together at the top. Now you have a customer card with the name on the front to alphabetize, and the financial information conveniently on the flip side. Inside, you attach the customer's copy of the trans-machine tickets, overlapping one another showing the amounts.

This is all the record-keeping you need do. Psychic businesspeople often do not keep records, which will sooner or later be a problem. This system allows the businessperson to photocopy the customer card and the page of the day in question for proof the client DID call you, and how long you were on the telephone with him/her. This system also allows the entrepreneur to deliver to a tax accountant orderly records if, as is true of most Tarot readers and psychics, she is a stranger in the land of math.

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***Reading Tarot as a Business, Choosing Clients, Client Relations for the Sensitive Entrepreneur

Accepting whatever client happens when beginning a service business as an entrepreneur is normal. It can be a ruinous detour as a regular practice, though; and you may not be aware of the illfated turn at the time it happens. Example: I opened a court reporting office without directly soliciting any clients first. One of my first clients was a very busy law office run by an unethical man and his unethical wife. He had more than enough business to keep me busy without any other clients. I did not know having this man as a client would mean I would get no others; but I did know the way he was trying to not pay me what I was due was creepy. It was instinct and my quirky personality that led me to refer each and every job this man sent me to some court reporters in his building who were also beginning a business, who gave me the same bad vibes this client guy gave me. He said he did not like them, to not give his jobs to them, but I did anyway, and they got married. Those two guys (the reporters) were never grateful for the referrals, and they never got any other clients to speak of. The lawyer succeeded in making them work for far less than the standard rate. That uninformed rude maneuver on my part was one of the smartest things I ever did even though I went back to having no clients (to speak of) when I did that. Later, I was told that other lawyers would not use the same court reporter this lawyer did: that having him as a client was the 'kiss of death.'

Clients are the foundation of any business, especially a service business. Choosing clients will lay a deliberate foundation for the business. Choosing begins with who you are: That partially determines who you will attract as clients. Deliberately, consistently, project who you are in your ads, in the way you answer your phone, in the way you get paid, in your tone of voice and what you say (and don't say), even in your level of literacy. Everyone has a natural constituency; that is why I voted for John and you voted for Jim. That is why the vice president is a different type from the president. You want to attract your natural constituency because these are the people who also feel comfortable with you, people who will come back and do business regularly with you rather than someone else. You are 'their type.' When you deal with individuals like these, you are comfortable, you are having a good day, you project confidence. When you are dealing with people who are 'difficult' or people you are less comfortable with or are very uneasy with, you potentially project a lesser you for the balance of the day. Invariably, those you find discomforting will be your 'problem children' as clients.

Your ad should reflect who you are and, exactly in detail, what you can do for a first-time client right now. Nothing vague. No 'change your life,' no 'amazing.' People don't do business with you because you are wonderful or talented or respectable or well dressed; they do business with you because you comfortably supply a need or want they have. It is up to you in your ad to demonstrate that you do have what they want for a reasonable price; and when you do, you have a solid offer that gets a solid acceptance: People open their wallets.

You should be consistent in your image, in your presentation. If you are a precise but casual person, then the way you write and speak on the business telephone should reflect 'precise but casual.' If you are a crazy person in the wrestling promotion business, be prepared to be a crazy person all the time. If you are shy, warm and fuzzy, speak in a soft Marcus Welby voice sweetly all the time. There is no one right way to be because there are all kinds of potential clients to attract. Being an actor to some extent is necessary, really, but it is easier to act a character you actually are.

You can do everything wrong and succeed just as you can do everything right and fail. In the South Florida building boom, contractors would say 'Even drunks have steady work.' In hard times, the best people are hurting. But chances are good that anyone will do better in the professional services who states clearly what I need done, shows me he can do it, states clearly how much of my money I will be parting with, and is 'the kind of guy I would like to do business with.' We all have that formula in our gut, don't we? Be there.